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Brand Feature – The Converse Core Collection

Converse, Chuck Taylors, All Stars, Chucks.
The iconic design we all know and love found fame 100 years ago and continues to reign as the “original” sneaker. We want to take a minute to appreciate the core collection of best-loved designs that remain popular through seasons and trends. From the original All Star designed by Chuck Taylor, to the reinvented Chuck II, Converse continues to get it right, every time.



Chuck Taylor All Star
Originally released back in 1917, the Chuck Taylor All Star is an American design classic that became the “must have” sneaker. Starting out as a basketball sneaker and released in black or white, hi-cut or low-cut oxfords; the comfortable, supportive and versatile sneaker dominated the industry over the coming decades. With increased production and high demand, Converse expanded their colour options and materials to create the wide variety we know and love today.



Chuck II
2015 brought with it the release of the Converse Chuck II through technological innovation under the Nike division. The sequel focused on updating the original hi-cut and low-cut silhouette with premium materials and luxe details to “meet the demands of your lifestyle,” (Converse, 2015). Featuring a plush and lightweight Lunarlon insole, premium canvas upper, micro-suede lining and foam cushioned tongue and collar, the latest design is ready to take on the streets.

The Converse silhouette has continued to soar through the sneaker community with a
largely unchanged design. The canvas uppers, rubber soles and toe-caps and All Star branding
unite to form one of the most distinctive and iconic sneakers today. With the rise of
Sport Luxe and Athleisure making sneakers and activewear commonplace,
you can’t go wrong with a pair of Chucks in your shoe collection.

Shop the Converse collection today>

Photo credits: pinterest.com

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